Nordic Moneta Oy is looking for a skilled CRM Specialist to strengthen customer retention, loyalty, and lifecycle marketing across our Nordic markets.

If you’re passionate about CRM automation, segmentation, data-driven communication, and building meaningful customer journeys, this role offers an opportunity to make a real impact across four Nordic countries.

ABOUT THE ROLE

As our CRM Specialist, you will design, build, and optimize customer journeys across the Nordic markets using Mautic and related CRM platforms. You will collaborate closely with marketing, analytics, and campaign teams to create targeted, personalized, and automated experiences that enhance retention, reduce churn, and grow long-term customer value. This role reports to the Digital Marketing Manager Nordics, based in Norway, and supports CRM development and performance across the Nordic entities of Samlerhuset Group.

The position is based in Helsinki and follows a hybrid model, with regular on-site collaboration at our Pitäjänmäki office several days per week.

KEY RESPONSIBILITIES

CRM Automation & Journey Development

• Design and implement advanced CRM automation in Mautic and other tools
• Streamline campaign execution using workflows and lifecycle-based logic
• Ensure automations are scalable and accurate across markets

Segmentation, Personalization & AI-Driven Marketing

• Use AI and analytics to strengthen segmentation
• Develop personalized CRM strategies that increase relevance and engagement

Multi-Channel CRM Campaign Execution

• Build and deploy email and SMS campaigns focused on retention
• Adapt communications to suit each Nordic market

Data Integration & Platform Management

• Integrate CRM with Joomla and other platforms for seamless data flow
• Support technical improvements to CRM systems

Performance Monitoring & Optimization

• Monitor CRM performance via dashboards
• Collaborate with analysts and campaign teams to optimize results

Innovation & Best Practices

• Promote CRM best practices
• Stay updated on trends in automation, AI, and digital marketing

KPI and Target Ownership

• Achieve defined KPIs related to retention, churn reduction, and CRM-driven revenue

REQUIREMENTS & QUALIFICATIONS

• Minimum 3 years of experience in CRM and digital marketing
• Bachelor’s degree in marketing, digital commerce, business, technology, data analytics, or similar
• Fluency in English and at least one Nordic language (Finnish preferred) required
• Experience with CRM platforms such as Mautic or similar systems
• Good knowledge of CRM, customer journey development, and data‑driven optimization
• Hands‑on experience with CRM automation, data‑driven analysis, personalization, and performance optimization

WHY WORK WITH US

At Nordic Moneta, you’ll join a collaborative and supportive digital team with real influence across multiple Nordic markets.

We offer:

• A meaningful role with ownership and measurable business impact
• A stable and established Nordic organization with long-term focus
• A hybrid working model supporting work-life balance
• Modern office facilities in Pitäjänmäki, including on-site gym access
• A positive team culture where people genuinely enjoy working together
• Opportunities to develop your expertise in automation, AI, and CRM strategy

HOW TO APPLY

Nordic Moneta Oy’s recruitment process is handled in cooperation with Rekryluuri. Please submit your CV and application in English, including your salary expectation, via Rekryluuri’s online application form as soon as possible or no later than 27 March 2026. We encourage early applications, as we review candidates on a rolling basis.

For further information about the position, please contact Rekryluuri’s Kaisa Luukkanen. Phone inquiries on Mondays 13:00–15:00 and Thursdays 10:00–12:00 Tel. +358 50 4167 592.

ABOUT THE COMPANY

Nordic Moneta Oy is part of the Samlerhuset Group B.V., one of Europe’s leading companies within coins, medals, and collectibles. The group operates in over 14 European markets, including all Nordic countries.

In the Nordics, the company collaborates with national mints, central banks, and global event organizers to bring collectors unique items—from commemorative coins and medals to banknotes, stamps, and numismatic collectibles. Samlerhuset’s mission is to create joy and engagement through collecting by offering access to rare, limited-mintage pieces and the stories behind them.

REKRYLUURI etsii työntekijöitä suoraan asiakasyritysten palvelukseen. Me vastaamme hakuprosessista ja avustamme työnantajaa esivalinnoissa. Työnantaja huolehtii työhaastatteluista ja tekee lopullisen rekrytointipäätöksen itse. Hakiessa voit hyödyntää olemassa olevaa cv:tä tai meidän valmista pohjaamme.